As the new year creeps up on us, we must evaluate ourselves and our businesses to make sure we improve and move forward. Going back to my previous blog post, you must not set "New Years Resolutions" but create an ongoing plan to reinvent yourself. So, how will you take your business to the next level for 2018? Is a revamp or re-branding in order? Do you need new staff or new software to make your job easier? Whatever it is, make it happen this year!
Social media should be a major player in your overall marketing strategy but when is it time to hand over the reins? When you are a small business with a small budget, hiring an agency might be out of the question but how about a freelancer who specializes in social media? Either way, social media marketing should be a top priority on your list of business expenses!
Thus, I have come up with a few tips to decide when to hire a social media agency for your business!
1) When Your Company Starts Growing
This is the biggest factor because when you already have an idea of your target market, your team is bigger so you can delegate the tasks necessary to help out the agency and you have more funds to pay the retainer comfortably. You also have become more seasoned in the industry so you know who the main players are and how you can compare with marketing strategies.
2) When You Are Too Busy To Do It Yourself
I know, "duh"! But sometimes we, as business owners, don't want to delegate anything because our business is our baby and we want to make sure everything is just right! Let go and allow someone who specializes in social media take over, work along side them with creating the content and help them comprehend the brand like you do. When someone is given the job to just focus on your marketing, there will be a higher change of top results.
3) When Your Other Marketing Plans Failed
When your past social media posts and campaigns have failed and you are running out of ammo, this is when you call in the big dogs. Turn this opportunity into a creative strategy session and get all different perspectives from the agency employee(s) as well as your staffs'! When you can discuss the SWOT analysis and put a innovative plan in place, the agency will be able to execute more efficiently.
Overall, each business differs and it all depends on your budget and where you are in your business journey. Regardless, in this day and age, social media is a MUST for all industries and should be implemented properly to promote and generate necessary leads. Find a trusted social media manager in your area to do the dirty work and allow yourself to focus on what is most important....RUNNING YOUR BUSINESS!
Interested in working with us!? Blonde Boss Media is here to assist with ANY of your social media marketing needs! Affordable monthly cost and personalized experience for every business! Whether your a veteran company or a small startup, BBM would love to help you reach your goals! Contact us today!
-The Blonde Boss xo