women in business

Finding Your Cause; Business Fundraising That Means Something

Hey! Fellow business owners! What are you doing to give back?

As a business owner in your community, it is your duty to stand behind a cause, big or small.  You are the major players and key influencers in your society so having a cause attached to you will only help create a positive reputation.  It may be difficult to find the right cause that fits your business but it is all conditional to what type of message you are trying to put out there!

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I have decided to focus on fundraising for the National Eating Disorder Association because it is something that is close to my heart.  My business revolves around supporting small local businesses but mainly women owned businesses and I know how much pressure we receive to compete and be the best.  I struggled with an eating disorder in college for about 4-5 years and it has shaped me into the person I am today.  After attending outpatient treatment for a summer and a lot of self reflection, I put myself through recovery.  It is something I still struggle with every day but Blonde Boss has motivated me to be that positive influence and spread my message of "girl power"!!  I not only am focusing on this cause because of my own issues but because I want to be a good representation of what a woman business owner should be which is supporting and uplifting one another!

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Here are some things to consider when you are choosing your cause for your business:

1) Does it align with your company values?

Every company has a set of values they live by.  If you are a vegan food distributor, you won't be supporting any charity events that include zoos, bull riding or horseback riding.  Think about if it will contradict your message and make the proper adjustments.

2) Is it too controversial?

Try to stay away from anything political or religious, it'll save you a lot of trouble.  Think about what people might have to say about you posting this on your social media pages or in your marketing; will they be offended?  It may be your view but you have to be fair and think of what the consequences may be if you pursue it.

3) Will it resonate with your target audience?

When I decided on my cause being the NEDA, I thought about my women focused audience.  Even if they haven't experienced an eating disorder first hand, everyone has felt insecure or inadequate at some point in their lives so they will be able to resonate with that.  Think about how your target audience will react to your cause, will they support it?

4) Does it mean a lot to you?

This is the most important but also needs to be taken into further consideration before making public.  Think about if this cause really fuels you and makes you want to spread the word to everyone around you.  Does it make you feel passionate, strong, determined?  Good. Then you found your cause.

5) Will you truly take the initiative to promote it?

It is one thing to say you support something but if you're not putting in the footwork then forget about it.  BBM signed up to be an official partner for the NEDA awareness week this year, we posted informational content throughout the week and we created a team for one of their NEDA walks in May!  It's all about how you promote it and if you are consistent!  If you don't think you can commit, then maybe think about focusing on another cause.

 

So, there you have it, finding the right cause for your business! It's not rocket science but definitely a work of the heart!  This cause can ultimately make or break your business if you go about it in the wrong way.  DO YOUR RESEARCH, PEOPLE! Oh, and don't be fake about it, support something because you want to, not because you think it'll get you more followers or more money from investors!  Be you and be awesome!

 

-The Blonde Boss xo

Backstory of BBM

"Dreams are illustrations from the book your soul is writing about you."

Being a dreamer has allowed me to be creative and keep an open mind when pursuing life projects.  I go through these phases of trying new things but get bored and move onto something else when I realize it isn't the right fit.  I am able to test out all these waters + not be afraid of the outcome because I see it as a journey that all works towards the end goal of finding my happiness. Blonde Boss Media was more to me than one of my new project flings, it was something I had a serious passion for.  Here is how it all started: thinking up the idea, picking a name, getting my first client and continuing to build it out day after day. 

After graduating college with my degree in public relations and working a few jobs in the industry, I really started to hone in on what I enjoyed and what I thought I could be good at.  PR is a very fast paced, stressful career that takes a lot of responsibility and skill.  It can be exciting at times if you find the right firm where you enjoy the projects.  I struggled and had a few let downs but I knew there was something out there that was meant for me to be doing!  I helped with social media pages for several different jobs and was always fascinated by it because of its instantaneous information and community building effects. I then got a job as a social media coordinator for a makeup company in Miami where my love affair with social media marketing began.

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  Once I moved home after living in Miami for 4 years, I sat down with my father at the kitchen table and we talked about my next steps for my career.  My dad suggested I start my own business where I help small companies with their social media pages for a low monthly cost.  At first I wasn't into the idea because I didn't think I could run my own business and I was worried about being financially stable, so I got a full time job as an administrative assistant for about a year and a half.  After several months of being miserable as my mundane job, and overloading myself with regular work and my new side hustle I was ready to rethink my dad's idea. I quit my full time job in September of 2017 to really focus in on my goal. 

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First we started with the name of the business.  I wrote down ideas in my downtime at work on a pad of paper and added as I thought up more. At first, I wanted the name to have my initials or name in it but nothing sounded catchy enough.  I then started incorporating blonde into the name because of my blonde hair - unfortunately, a lot of people associate blondes with being uneducated and immature so a lot of the names I made were scratched.  I wanted to find a way to incorporate the blonde with a positive, strong word to offset the negativity that comes along with this hair color. I wanted the blonde to represent resilient business women who create their own destinies and don't let anyone get in their way!  I also love alliterations!! When I finally wrote Blonde Boss Media, I automatically knew it was the one. I showed my dad and he approved so I registered it on the Secretary's website.  Once it was approved, BBM was born. 

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Once I began creating all my social media pages, my website, marketing materials and telling others about it- that is when my first client approached me. My first client and I knew each other for a few months by then and we follow each other on all our pages. He saw me post something about my website being live on my Snapchat story and messaged me right away! We got him signed up and its been awesome ever since!! We have become more than just business friends but we really help each other out and support one another!

Now, going into over a year and a half of being in business, I have dealt with plenty of struggles and triumphs!  I have learned a lot along the way but one thing that stays the same is my messaging which is to help small businesses flourish  while remaining unapologetic for being a bad a** woman business owner! I am always trying to better my business by adding new services and tools so my business is never stagnant. I also have my own office and plan to expand in the next 5-7 years. It is all a beautiful process and i am in love with every step of it.

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Overall, this new-ish venture has been more than rewarding to me and I am so happy I am able to help small business owners all over New England to reach their goals.  I look forward to the evolution of social media and seeing how I can continue to learn and prosper within my field.  This come up story is nothing too spectacular but it means a lot to me because it is something I never thought I could do and now I am doing it and it is the best life decision I have ever made.  Couldn't be happier!

 

-The Blonde Boss xo

BBM Creativity Challenge!

Are you in a rut? Feel like you're stuck in one place and can't take that next step?  I can relate! Sometimes you get in these funks and aren't sure how to get out of it but that doesn't mean it isn't possible! Recently, I have gone through the roller coaster ride, that is, being a business owner and it sometimes puts a snag in your plans.  You can't let these bumps in the road ruin your shine!

Here are a few ways to get the creative juices going:

1) Keep a Handy-Dandy Notebook - This is self explanatory but definitely effective.  Write down your thoughts whether they are good or bad, write it out!  What are your goals for the week? month? year? What are your wild ideas or passion projects? When you write it down, you are able to visualize what is really important and organize your thoughts! Keep it with you wherever you go so whenever a thought, concern or question comes to mind, you can write it down right then and there. 

2) Create a dream jar - I read this tip in the book I am currently reading, She Means Business by Carrie Green.  Grab a cute mason jar, rip up pieces of paper and write down your dreams/goals, long term and short term.  Once you have used up all your pieces of paper, fold them up and put them in the jar.  Every week take out one paper and focus on that goal for the week.  It may be a long term goal that needs to be started or a short term goal that can be completed by the end of week.  This will allow you to focus on one thing at a time and check it off your list. Add to the jar as you go!

3) Make a vision board - Grab a cork board from the Dollar Store, your favorite magazines, a computer with a printer, scissors and thumb tacks - its time to get crafty!  Use this board to remind you of your dreams and things that make you feel happy.  Make it embody what you inspire to be! Cut out photos of office inspo, quotes, color schemes, women that inspire you, etc.

 

Now that I have given you three challenges to try...GO DO IT! Open your mind and soul to new and exciting ideas!  Tell me your thoughts on these and if you have any other creativity challenges to share!

 

-The Blonde Boss xo