social media marketing

Video Marketing: Tips to create videos without a fancy camera or expensive agency

Video Marketing - you’ve heard the term a few 100 times but what does it actually entail?

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According to Wikipedia, “video marketing is a type of content marketing and advertising in which business create 30 seconds to 5-minute videos about specific topics. The videos are then uploaded to various video sharing websites like YouTube for distribution and exposure.“ So, what does that mean for small businesses without the budget to buy fancy video equipment or hire an overpriced agency? It is a lot simpler than you think!

Let’s get down to it. First, I want to give you a few tips to creating quality video right from your cell phone (regardless if you have a iPhone or an Android) and then I am going to give you some strategy tips to make your videos compelling and allow you to become a storyteller with your content. These tricks are going to save you time, money and resources - you can’t go wrong!

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  1. Use the Rule of Thirds

  2. Take advantage of natural lighting

  3. Film horizontally, not vertically

  4. Invest in a microphone for quality sound, like this one

  5. Download free video editing apps to slice and dice your videos, like VideoShow

Now that you know how to shoot quality videos - let’s talk strategy. You can’t just create videos whenever you feel like it and expect it to stick. There is a science to it. Every business has their own strategy according to their industry, their audience and their goals. Here are my tips to building out that strategy:

1) Create a campaign around your product/service

  1. Put together a message you want to convey and a goal you want to accomplish

  2. Identify your Call to Action (CTA)

  3. Create video and still photography around this theme

  4. Schedule the content according to relevancy

2) Have both long and short form videos

3) Keep your branding consistent (color scheme, logo, voice, etc.)

4) Don’t over promote your brand - add some light. soft sell content as well

5) Lastly, and most importantly, be AUTHENTIC-LY YOU

There you have it. Now you have no excuse for not creating beautiful, stand-out video content for your business. REMEMBER - this is a work in progress, you will make some crappy videos at first but once you find what works for your business, it’ll be a breeze. You have the tools at your fingertips that will help you tell your brand story in the most interactive way. No fancy camera equipment and no expensive creative agency - just your phone and a vision! Go on, it’s time to create!

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- The Blonde Boss xo




Take the LAY-ME Out of Flat-Lays; 6 tips for quality photos

Sorry for my dad joke….. kinda.

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If you haven’t been living under a rock for the past few years, you probably have heard of a flat-lay or seen it on social media / blog pages. And…if you are completely clueless about what I am talking about, here is an example of a flat-lay:

These photos are composed of like items, space and a common color scheme - creating a visually appealing image for all your social media and website pages. Why are we talking about flat-lays you may ask? I am no photographer or graphic artist but I have always been interested in finding fun ways to create my own content. I also put up a poll on my Instagram and Facebook stories to see which topic people would be more interested in and this was the winner. (I am a people pleaser) Honestly, I have been trying to master this technique for quite some time and I have learned that it takes a lot of practice and inspiration / “watching and learning” from others.

So, now that you know (or have been re-familiarized) what a flat-lay is, I want to dish out some awesome tips to get those photos looking fleeky! But, first things first, you will need these five things:

1) Clean, simple background

2) Good lighting

3) Like items with similar color schemes (use in 3’s)

4) Proper spacing (use rule of thirds and symmetry)

5) A small step ladder to get the right angle

Once you have those 5 things, we can get to the meat and potatoes of this blog, the tips!


1) It’s all about proportion

Use a mixture of big and small items to even out the photo and play with the spacing of those items.


2) Take advantage of natural light

Try to position your items near a window or outside where the sun can light up your photo organically.


3) Use props that work together

You wouldn’t use a bottle of wine as a prop if you were trying to market your fitness clothing line - find items that compliment one another and match your branding.


4) Be a storyteller

It’s one thing to take a photo but it’s another to make sure there can be a story tied to the image - this will help the audience relate to you.


5) Position yourself

I told you, you would need a step stool and this is why! When you do a flat-lay, you need to be taking sort of an aerial shot (from above) so this will help you position yourself to achieve that.


6) Edit to perfection

After you have tried different angles, positioning and props - feel free to edit your photo. Play with contrast, brightness and filters to get that crisp, clear and aesthetically pleasing image.

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Now, get out there! Try things, make mistakes, create some masterpieces (or not) and have fun! Like I said, practice makes perfect and when you use these tips, you’ll be on your way to fabulous photos for your pages!

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Happy content creation, friends!

-The Blonde Boss xo

2019: New Goals & New Social Media Trends to Watch For

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2019 is here and I think we were all ready for it - Amirite?? Every New Year I write down my goals and what I plan to accomplish in those 365 days but this year, I didn’t bother. Why you may ask? I am usually such a goal-oriented person but with all the great things, I feel, I have accomplished in 2018, I didn’t want to put that unnecessary pressure on myself. I wanted to reflect on my accomplishments and not force any deadlines or end points on my success. Now, this is not to say I don’t have some things I want to get better at or complete this year but I tried to keep them in my mind and not put so much emphasis on them.

What I am trying to say is… don’t feel pressured to make these extravagant goals because society makes it seem like this is the only way you can succeed in the new year.

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But… if you are looking to check some goals off your list for your business this year, whether it’s to start a blog, build an online presence or just choose a name for your LLC - you will learn that social media is your best friend.

Here are a few trends to watch for and adapt to this year when it comes to building your social media pages:

1) Storytelling and Brand Narrative

  • Create an authentic story line that’s relatable to others

  • Make your story fluid and consistent throughout

  • Put a face to the brand to tell your story

2) Video is King

  • Use video to give life to your brand

  • Utilize short and long videos to target different audiences on different platforms

  • Be unique and creative to keep your brand fresh in your audience’s mind

  • Take advantage of user generated content (ugc) to get the conversation started and build a community around your brand

3) Social Listening

  • Pay attention to and follow important hashtags

  • Watch industry leaders and competitors content that’s working

  • Follow what your audience is needing/wanting/looking for/talking about

4) Stories - Not just a fun add-on

  • Use stories to give short, informational bits to your audience

  • Use stories to ask your audience questions

  • Use stories to engage with your followers, especially with user generated content (UGC)

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Everyone should be excited for the new year because a new year means new opportunities to grow and flourish. Whether it is within ourselves or our business ventures, we must take advantage of any new knowledge or chances to make our lives fuller. These social media trends will prepare you for what’s ahead for your business pages. Make sure you are telling a story with your brand, using quality video content, listening to your audience and industry and taking advantage of Facebook and Instagram stories always!

Cheers to 2019!

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-The Blonde Boss xo

Four Things To Focus On In 2019 for Your Social Media Marketing

Learning is the key to success, success is made when you are constantly building your understanding in your field and in your life.

I have been trying to read as much as possible and expand my mind on not just social media marketing but the different factors that go along with it, to bring more traction.

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A social media manager’s work is never done, there are always new features, new tools and new methods to keep up with and work is never stagnant. As I have stated in past blogs, I frequently read Social Media Today and the amount of content there is about new stuff just in the social media realm is bananas, so staying on top of it is important.

On that note, let’s dive in on the four things to focus on in 2019!

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1) Influencer Marketing

Finding the big players related to your niche or market and working with them to promote your product or service in exchange for free product or payment! These people typically have a big following and the more exposure your business gets, the bigger ROI.

2) Targeted Video Ads

Just using regular Instagram or Facebook ads or boosted posts aren’t going to cut it anymore. Understanding your target audience and creating an engaging video to put out to that audience is going to get your pages more traction, thus more sales.

3) Story Schedules

Instagram and Facebook stories have become a more effective way to bring people to your pages. Having a consistent story schedule can keep your page at the top of everyone’s story feed, especially if your content is interactive and engaging.

4) SEO

Having a basic understanding of SEO, especially when it relates to social media marketing and blogging, is essential. Recognizing your most effective keywords for your business and keeping them consistent throughout is a great way to keep your website and page traffic increasing.


So, my challenge to you is READ, READ, READ and build your understanding on these things because they will be the future of social media marketing for your business. Find some websites, social media blogs and watch some videos - educate yourself!

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It’s not only good for your business but good for your soul!


-The Blonde Boss xo