social media marketer

UPDATE: New Clients!

Things have been getting a little crazy lately but I am loving the ride. #punning

Winter has been definitely on the slower side, leaving a lot of room for procrastination and laziness but I am vamped up for spring with some new clients! I am ready to reveal some new projects I am working on and explain my goals for each!


Harley Davidson of Manchester - I will be signed on as an employee of Harley Davidson where I will be managing and creating content for all their social media channels!  Helping them curate the Harley Davidson lifestyle through photo and video communications.  We will work on consistency, engagement + building the community surrounding this iconic brand.  I am beyond excited to learn more about this industry and to help create a wider audience across all age groups and interests.

You can find Manchester Harley Davidson on: Facebook, Instagram, Twitter and Snapchat!


Hair Loom - My long time hair dresser and family friend, Hair Loom is a hidden gem in Manchester with a personal feel.  I will helping them build an overall online presence and showing off their wonderful beauty services.  I will focus on educating followers about hair health while keeping it fun and eye catching!  Opening these channels up will allow new clients to come in, while keeping regulars coming back!

You can find Hair Loom on:  Facebook and Instagram!


Out of The Box Tours - This fun touring company has become a major player in the Manchester community. With their already established presence, I will be focused on continuing the awesome content on a consistent basis.  I will also want to focus on video content and providing hype for upcoming tours and events! Bringing in all different demographics for all different occasions; social media will be a major factor in getting people excited!

You can find Out of The Box Tours on:  Facebook, Twitter and Instagram!


Now that my secrets are out, I am so excited for you all to see the progress of each company!! I am learning so much and growing in so many aspects of my life and business!  So grateful and blessed for these opportunities. Stay tuned...



-The Blonde Boss xo

Backstory of BBM

"Dreams are illustrations from the book your soul is writing about you."

Being a dreamer has allowed me to be creative and keep an open mind when pursuing life projects.  I go through these phases of trying new things but get bored and move onto something else when I realize it isn't the right fit.  I am able to test out all these waters + not be afraid of the outcome because I see it as a journey that all works towards the end goal of finding my happiness. Blonde Boss Media was more to me than one of my new project flings, it was something I had a serious passion for.  Here is how it all started: thinking up the idea, picking a name, getting my first client and continuing to build it out day after day. 

After graduating college with my degree in public relations and working a few jobs in the industry, I really started to hone in on what I enjoyed and what I thought I could be good at.  PR is a very fast paced, stressful career that takes a lot of responsibility and skill.  It can be exciting at times if you find the right firm where you enjoy the projects.  I struggled and had a few let downs but I knew there was something out there that was meant for me to be doing!  I helped with social media pages for several different jobs and was always fascinated by it because of its instantaneous information and community building effects. I then got a job as a social media coordinator for a makeup company in Miami where my love affair with social media marketing began.


  Once I moved home after living in Miami for 4 years, I sat down with my father at the kitchen table and we talked about my next steps for my career.  My dad suggested I start my own business where I help small companies with their social media pages for a low monthly cost.  At first I wasn't into the idea because I didn't think I could run my own business and I was worried about being financially stable, so I got a full time job as an administrative assistant for about a year and a half.  After several months of being miserable as my mundane job, and overloading myself with regular work and my new side hustle I was ready to rethink my dad's idea. I quit my full time job in September of 2017 to really focus in on my goal. 



First we started with the name of the business.  I wrote down ideas in my downtime at work on a pad of paper and added as I thought up more. At first, I wanted the name to have my initials or name in it but nothing sounded catchy enough.  I then started incorporating blonde into the name because of my blonde hair - unfortunately, a lot of people associate blondes with being uneducated and immature so a lot of the names I made were scratched.  I wanted to find a way to incorporate the blonde with a positive, strong word to offset the negativity that comes along with this hair color. I wanted the blonde to represent resilient business women who create their own destinies and don't let anyone get in their way!  I also love alliterations!! When I finally wrote Blonde Boss Media, I automatically knew it was the one. I showed my dad and he approved so I registered it on the Secretary's website.  Once it was approved, BBM was born. 


Once I began creating all my social media pages, my website, marketing materials and telling others about it- that is when my first client approached me. My first client and I knew each other for a few months by then and we follow each other on all our pages. He saw me post something about my website being live on my Snapchat story and messaged me right away! We got him signed up and its been awesome ever since!! We have become more than just business friends but we really help each other out and support one another!

Now, going into over a year and a half of being in business, I have dealt with plenty of struggles and triumphs!  I have learned a lot along the way but one thing that stays the same is my messaging which is to help small businesses flourish  while remaining unapologetic for being a bad a** woman business owner! I am always trying to better my business by adding new services and tools so my business is never stagnant. I also have my own office and plan to expand in the next 5-7 years. It is all a beautiful process and i am in love with every step of it.



Overall, this new-ish venture has been more than rewarding to me and I am so happy I am able to help small business owners all over New England to reach their goals.  I look forward to the evolution of social media and seeing how I can continue to learn and prosper within my field.  This come up story is nothing too spectacular but it means a lot to me because it is something I never thought I could do and now I am doing it and it is the best life decision I have ever made.  Couldn't be happier!


-The Blonde Boss xo

2018 Bucket List for Every Social Media Manager

Everyone has their goals for the year but how about your bucket list? The things you REALLY want to do before the year ends.  When you're a social media manager, your bucket list might be a little different but still exciting, nonetheless.  Social media managers are a unique type of creative - we see the world as our oyster and we manifest our innovation through online channels and lots of web inspiration. 

So, all my amazing social media manager friends, here are some must have bucket list items and why they are important to acheive this year!


1) Get Hootsuite Certified

Some of you (over achievers) might have already checked this off your bucket list but if you haven't (cough,cough - me) it's definitely worth looking into.  I have been teaching myself how to use Hootsuite for a few years now but being certified just sounds so much more official. Plus, it looks great on your resume, you can use it as a selling point with clients and once you complete the certification your business gets listed on the Hootsuite website directory as a certified business.  The course usually goes for $199 but some times they have deals up to $100 off.  You can also take their other free courses as well!


2) Social Media Week in NYC

This major event held in the big apple is a must see in 2018! With famous speakers, interactive workshops and more - this is the perfect occasion for tech and media to come together.  You get to meet brands like Facebook, Buzzfeed and Gify! Attending this event will allow you to make valuable connections in and out of your field - plus you'll definitely have some great take-aways! The official 2018 conference schedule comes out January 17th!



3)  Go see Gary Vee Live

Gary Vee has always been someone entrepreneurs look up to! His straight forward, no BS attitude gives all of us a swift kick in the arse and motivates us to achieve big things.  If you don't know who Gary is, he discusses everything from social media to business to passion projects and accepting failure while enjoying the process. Not only will you feel inspired to reach out and grab your dreams but you will have a boat load of information to utilize! Check out his video below!

So, I challenge you to sit down and make a list with all your to-dos this year, no matter how crazy and out there they may be.  Figure out ways to make it happen.  Social media is an ever changing industry and you must give yourself challenges in order to excel in your field.  If that challenge is to gain a better education or to attend important events - do it! You deserve the opportunity to grow within yourself so your business can grow along side. 

What are some of your other bucket list items? Leave yours in the comments!

-The Blonde Boss xo



When Should You Hire A Social Media Agency For Your Business?

As the new year creeps up on us, we must evaluate ourselves and our businesses to make sure we improve and move forward.  Going back to my previous blog post, you must not set "New Years Resolutions" but create an ongoing plan to reinvent yourself.  So, how will you take your business to the next level for 2018? Is a revamp or re-branding in order? Do you need new staff or new software to make your job easier?  Whatever it is, make it happen this year!



Social media should be a major player in your overall marketing strategy but when is it time to hand over the reins? When you are a small business with a small budget, hiring an agency might be out of the question but how about a freelancer who specializes in social media? Either way, social media marketing should be a top priority on your list of business expenses!

Thus, I have come up with a few tips to decide when to hire a social media agency for your business!

1) When Your Company Starts Growing

This is the biggest factor because when you already have an idea of your target market, your team is bigger so you can delegate the tasks necessary to help out the agency and you have more funds to pay the retainer comfortably.  You also have become more seasoned in the industry so you know who the main players are and how you can compare with marketing strategies.

2) When You Are Too Busy To Do It Yourself

I know, "duh"!  But sometimes we, as business owners, don't want to delegate anything because our business is our baby and we want to make sure everything is just right!  Let go and allow someone who specializes in social media take over, work along side them with creating the content and help them comprehend the brand like you do.  When someone is given the job to just focus on your marketing, there will be a higher change of top results.

3) When Your Other Marketing Plans Failed

When your past social media posts and campaigns have failed and you are running out of ammo, this is when you call in the big dogs.  Turn this opportunity into a creative strategy session and get all different perspectives from the agency employee(s) as well as your staffs'! When you can discuss the SWOT analysis and put a innovative plan in place, the agency will be able to execute more efficiently. 

Overall, each business differs and it all depends on your budget and where you are in your business journey.  Regardless, in this day and age, social media is a MUST for all industries and should be implemented properly to promote and generate necessary leads.  Find a trusted social media manager in your area to do the dirty work and allow yourself to focus on what is most important....RUNNING YOUR BUSINESS!

Interested in working with us!? Blonde Boss Media is here to assist with ANY of your social media marketing needs! Affordable monthly cost and personalized experience for every business! Whether your a veteran company or a small startup, BBM would love to help you reach your goals!  Contact us today!



-The Blonde Boss xo



NEW! BBM Social Media Content Planner

Did you hear? Blonde Boss Media has created a social media content planner that is FREE to all! I have been wanting to create a tool that helps busy business owners with their social media marketing so.... I finally did it!  When I made this planner, I really took into account the issues I had with planning my content and what would of made my process simpler. 

So, with that said, please check it out by clicking the link below to view the BBM social media content planner!

A Printable PDF and separated by day - I focused on dividing the channels into their own boxes and typed in how many times you should post for each platform with blank space besides them to write in your post name/idea.  I also put a list of post ideas at the bottom of each page to to give examples and help keep your creative juices flowing. 

This may be the beginning to a new project and I cannot wait to add my personal touch! Blonde Boss Media wants to be more than just a social media manager but a one-stop-shop for all your social media needs!

Have any suggestions?  Please feel free to message me with your critiques - this planner is in the early stages and I want to keep improving it. 

-The Blonde Boss xo