Sorry for my dad joke….. kinda.
If you haven’t been living under a rock for the past few years, you probably have heard of a flat-lay or seen it on social media / blog pages. And…if you are completely clueless about what I am talking about, here is an example of a flat-lay:
These photos are composed of like items, space and a common color scheme - creating a visually appealing image for all your social media and website pages. Why are we talking about flat-lays you may ask? I am no photographer or graphic artist but I have always been interested in finding fun ways to create my own content. I also put up a poll on my Instagram and Facebook stories to see which topic people would be more interested in and this was the winner. (I am a people pleaser) Honestly, I have been trying to master this technique for quite some time and I have learned that it takes a lot of practice and inspiration / “watching and learning” from others.
So, now that you know (or have been re-familiarized) what a flat-lay is, I want to dish out some awesome tips to get those photos looking fleeky! But, first things first, you will need these five things:
1) Clean, simple background
2) Good lighting
3) Like items with similar color schemes (use in 3’s)
4) Proper spacing (use rule of thirds and symmetry)
5) A small step ladder to get the right angle
Once you have those 5 things, we can get to the meat and potatoes of this blog, the tips!
1) It’s all about proportion
Use a mixture of big and small items to even out the photo and play with the spacing of those items.
2) Take advantage of natural light
Try to position your items near a window or outside where the sun can light up your photo organically.
3) Use props that work together
You wouldn’t use a bottle of wine as a prop if you were trying to market your fitness clothing line - find items that compliment one another and match your branding.
4) Be a storyteller
It’s one thing to take a photo but it’s another to make sure there can be a story tied to the image - this will help the audience relate to you.
5) Position yourself
I told you, you would need a step stool and this is why! When you do a flat-lay, you need to be taking sort of an aerial shot (from above) so this will help you position yourself to achieve that.
6) Edit to perfection
After you have tried different angles, positioning and props - feel free to edit your photo. Play with contrast, brightness and filters to get that crisp, clear and aesthetically pleasing image.
Now, get out there! Try things, make mistakes, create some masterpieces (or not) and have fun! Like I said, practice makes perfect and when you use these tips, you’ll be on your way to fabulous photos for your pages!
Happy content creation, friends!
-The Blonde Boss xo