Video Marketing - you’ve heard the term a few 100 times but what does it actually entail?
According to Wikipedia, “video marketing is a type of content marketing and advertising in which business create 30 seconds to 5-minute videos about specific topics. The videos are then uploaded to various video sharing websites like YouTube for distribution and exposure.“ So, what does that mean for small businesses without the budget to buy fancy video equipment or hire an overpriced agency? It is a lot simpler than you think!
Let’s get down to it. First, I want to give you a few tips to creating quality video right from your cell phone (regardless if you have a iPhone or an Android) and then I am going to give you some strategy tips to make your videos compelling and allow you to become a storyteller with your content. These tricks are going to save you time, money and resources - you can’t go wrong!
Use the Rule of Thirds
Take advantage of natural lighting
Film horizontally, not vertically
Invest in a microphone for quality sound, like this one
Download free video editing apps to slice and dice your videos, like VideoShow
Now that you know how to shoot quality videos - let’s talk strategy. You can’t just create videos whenever you feel like it and expect it to stick. There is a science to it. Every business has their own strategy according to their industry, their audience and their goals. Here are my tips to building out that strategy:
1) Create a campaign around your product/service
Put together a message you want to convey and a goal you want to accomplish
Identify your Call to Action (CTA)
Create video and still photography around this theme
Schedule the content according to relevancy
2) Have both long and short form videos
3) Keep your branding consistent (color scheme, logo, voice, etc.)
4) Don’t over promote your brand - add some light. soft sell content as well
5) Lastly, and most importantly, be AUTHENTIC-LY YOU
There you have it. Now you have no excuse for not creating beautiful, stand-out video content for your business. REMEMBER - this is a work in progress, you will make some crappy videos at first but once you find what works for your business, it’ll be a breeze. You have the tools at your fingertips that will help you tell your brand story in the most interactive way. No fancy camera equipment and no expensive creative agency - just your phone and a vision! Go on, it’s time to create!
- The Blonde Boss xo