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Four Things To Focus On In 2019 for Your Social Media Marketing

Learning is the key to success, success is made when you are constantly building your understanding in your field and in your life.

I have been trying to read as much as possible and expand my mind on not just social media marketing but the different factors that go along with it, to bring more traction.

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A social media manager’s work is never done, there are always new features, new tools and new methods to keep up with and work is never stagnant. As I have stated in past blogs, I frequently read Social Media Today and the amount of content there is about new stuff just in the social media realm is bananas, so staying on top of it is important.

On that note, let’s dive in on the four things to focus on in 2019!

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1) Influencer Marketing

Finding the big players related to your niche or market and working with them to promote your product or service in exchange for free product or payment! These people typically have a big following and the more exposure your business gets, the bigger ROI.

2) Targeted Video Ads

Just using regular Instagram or Facebook ads or boosted posts aren’t going to cut it anymore. Understanding your target audience and creating an engaging video to put out to that audience is going to get your pages more traction, thus more sales.

3) Story Schedules

Instagram and Facebook stories have become a more effective way to bring people to your pages. Having a consistent story schedule can keep your page at the top of everyone’s story feed, especially if your content is interactive and engaging.

4) SEO

Having a basic understanding of SEO, especially when it relates to social media marketing and blogging, is essential. Recognizing your most effective keywords for your business and keeping them consistent throughout is a great way to keep your website and page traffic increasing.


So, my challenge to you is READ, READ, READ and build your understanding on these things because they will be the future of social media marketing for your business. Find some websites, social media blogs and watch some videos - educate yourself!

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It’s not only good for your business but good for your soul!


-The Blonde Boss xo






3 Udemy Social Media Courses You Should Take If You Are A Biz Owner

"Be Humble, Be Teachable and ALWAYS Keep Learning." 

 

Every business owner/entrepreneur can relate to this because our jobs consist of continuous learning and growing!  In order to avoid staying stagnant, we must learn and take courses to help broaden our horizons and grow our brands.  This is where websites like Udemy comes in!  Haven't heard of it?? Udemy is a great tool for all industries because it offers a library of different courses from web development to social media marketing, all for a low price (or sometimes FREE!).  

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When I first started BBM, I wanted to grow my brand by adding new, exciting services to my menu!  I looked online for a few courses but they were just out of my budget and then I spotted Udemy.  I took a media training course for around $20 and it was chuck full of video tutorials, quizzes and printouts for you to review later! 

So, now that I sound like a instagram model posting an ad for some stupid tummy tea - I am going to give you biz peeps 3 courses you should take on udemy! 

1) Social Media Automation

2) Creating Social Media Graphics That Pop! 

3) Social Media Strategy for Business Owners

And, just because I am feeling nice... I will add in the three ADDITIONAL courses I am taking right now! 

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1) Search Engine Optimization

2) Google Analytics

3) Google Adwords

Now you have all the courses available to you to go and FLOURISH! 

Leave your feedback on these courses!!

-The Blonde Boss xo