Learning is the key to success, success is made when you are constantly building your understanding in your field and in your life.
I have been trying to read as much as possible and expand my mind on not just social media marketing but the different factors that go along with it, to bring more traction.
A social media manager’s work is never done, there are always new features, new tools and new methods to keep up with and work is never stagnant. As I have stated in past blogs, I frequently read Social Media Today and the amount of content there is about new stuff just in the social media realm is bananas, so staying on top of it is important.
On that note, let’s dive in on the four things to focus on in 2019!
1) Influencer Marketing
Finding the big players related to your niche or market and working with them to promote your product or service in exchange for free product or payment! These people typically have a big following and the more exposure your business gets, the bigger ROI.
2) Targeted Video Ads
Just using regular Instagram or Facebook ads or boosted posts aren’t going to cut it anymore. Understanding your target audience and creating an engaging video to put out to that audience is going to get your pages more traction, thus more sales.
3) Story Schedules
Instagram and Facebook stories have become a more effective way to bring people to your pages. Having a consistent story schedule can keep your page at the top of everyone’s story feed, especially if your content is interactive and engaging.
Having a basic understanding of SEO, especially when it relates to social media marketing and blogging, is essential. Recognizing your most effective keywords for your business and keeping them consistent throughout is a great way to keep your website and page traffic increasing.
So, my challenge to you is READ, READ, READ and build your understanding on these things because they will be the future of social media marketing for your business. Find some websites, social media blogs and watch some videos - educate yourself!
It’s not only good for your business but good for your soul!
-The Blonde Boss xo