2019 is here and I think we were all ready for it - Amirite?? Every New Year I write down my goals and what I plan to accomplish in those 365 days but this year, I didn’t bother. Why you may ask? I am usually such a goal-oriented person but with all the great things, I feel, I have accomplished in 2018, I didn’t want to put that unnecessary pressure on myself. I wanted to reflect on my accomplishments and not force any deadlines or end points on my success. Now, this is not to say I don’t have some things I want to get better at or complete this year but I tried to keep them in my mind and not put so much emphasis on them.
What I am trying to say is… don’t feel pressured to make these extravagant goals because society makes it seem like this is the only way you can succeed in the new year.
But… if you are looking to check some goals off your list for your business this year, whether it’s to start a blog, build an online presence or just choose a name for your LLC - you will learn that social media is your best friend.
Here are a few trends to watch for and adapt to this year when it comes to building your social media pages:
1) Storytelling and Brand Narrative
Create an authentic story line that’s relatable to others
Make your story fluid and consistent throughout
Put a face to the brand to tell your story
2) Video is King
Use video to give life to your brand
Utilize short and long videos to target different audiences on different platforms
Be unique and creative to keep your brand fresh in your audience’s mind
Take advantage of user generated content (ugc) to get the conversation started and build a community around your brand
3) Social Listening
Pay attention to and follow important hashtags
Watch industry leaders and competitors content that’s working
Follow what your audience is needing/wanting/looking for/talking about
4) Stories - Not just a fun add-on
Use stories to give short, informational bits to your audience
Use stories to ask your audience questions
Use stories to engage with your followers, especially with user generated content (UGC)
Everyone should be excited for the new year because a new year means new opportunities to grow and flourish. Whether it is within ourselves or our business ventures, we must take advantage of any new knowledge or chances to make our lives fuller. These social media trends will prepare you for what’s ahead for your business pages. Make sure you are telling a story with your brand, using quality video content, listening to your audience and industry and taking advantage of Facebook and Instagram stories always!
Cheers to 2019!
-The Blonde Boss xo