business women

How Your Style Should Reflect Your Business

Having personal style is more than finding a sweater that you like and fits well - personal style is an attitude, a representation of your inner self. 

So, what does this have to do with business?  SO MUCH! When you express yourself through fashion and it matches with your values (business and personal),  you are able to create a brand image that is memorable.  

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I have been working on my personal style and how I want to be portrayed to my clients and the public and trust me, it has been a journey!  I love wearing leggings and sweatshirts and combat boots but being a business owner, you need to alter that based on the color scheme and personality of your brand.  You have to open your mind to new pieces, new colors and patterns - it may seem unnatural at times but you just need to try!

For my personal style, I stick to three things:

1) Versatility (how many different ways I can wear it)

2) Affordability (if I can afford it / is the piece worth it)

3) Confidence Factor (how I feel in it)

Keep these tips in mind during your next shopping trip to help you decide your personal style:

1) Research gurus in your industry + see what they wear - now, make it your own!

2) Think about your brand personality - if it's simplistic, find some versatile pieces that represent that

3) Hire a stylist (ahem...me) - if you lack in the fashion department, hire a local stylist to help you decide on your look. They are professionals and know how to provide the best looks according to your budget.

So, you see, finding your personal style doesn't have to be scary.  It is all about knowing the importance of creating a consistent look and allowing it to bring out your true personality!  If you are a person who definitely needs help with this, BBM offers personal styling for an affordable cost!! Contact us for more info!

Until then... have fun with it and be yourself!!

-The Blonde Boss xo

 

 

Birthday Week - Goals Going Into My 26th Year on Earth!

My 26th birthday is TOMORROW and I am so excited/nervous to see what it has in store for me! I know, I know, 26 isn't THATTTTT old, but to me, it is an age that marks the best and most challenging year of my life.  I am looking forward to new experiences, new struggles and new awakenings!  I have set some small goals for myself going into my 26th year and NOO, these aren't a re-do on my "new years resolutions",  its just a little more specific to my age, where I am at in my life right now and nothing cliche like, losing 10 pounds or cutting back on booze.

 

1) *FOCUS ON MYSELF*

Lately, I have been trying so hard to make others happy and to be supportive of others but when it isn't reciprocated, I am the one who struggles. Of course, I think doing nice things for others with no expectation of anything in return is something we should all experience to practice gratitude but not to the point of emotional exhaustion.  I vow to start focusing on myself ; not allowing others expectations and opinions to effect me.  I must not compare my self or my journey to others and remain humble and positive throughout. They call this tunnel vision and I am ready to turn my side blinders on!

2) Stop multi-tasking and start being present

THIS IS HUGEEEEE!  I have a major problem with trying to do everything at once because of the million things I am involved in on a daily basis.  I realized overtime that I do things better when I am present and doing one thing at a time.  Now, this isn't just about work, I want to learn to be present when I am out with friends, family, at the gym and when I am enjoying alone time.  I just want to experience the moment and not allow distractions to take that away from me.

3) Read + Learn More

Maybe this is a little basic but I want to really focus in on my craft and learn as much as I can about it so I can get better at what I do.  On top of that I want to expand my vocabulary, learn more about culture, art, fashion, tech and just keep up with whats going on in the world.  I just want to expand my mind and become more well versed, I think that is so fulfilling. 

4) Take self care more seriously

I usually post self care tips on Fridays for my followers but I don't always practice what I preach.  Sometimes (like now for instance) I'll do a face mask while I am relaxing on my couch but I am still doing work or checking notifications on social media.  I need to learn to unplug and unwind.  I want to start taking time to meditate and go to sleep at an earlier time and eat a well balanced diet that gives me all the energy I need to slay my day.  Sometimes I feel guilty for indulging on such relaxation time but I need to push those thoughts away and enjoy it.

5) Build my empire

Obviously, this is a major goal because not only is this focused towards BBM but my many passion projects surrounding it.  I have so many beautiful, wild, groovy dreams in my mind that I want to bring to life but I just need to take the necessary steps to get there.  I need to network with the right people, do my research and put in the time because I believe this small business can eventually be something so much bigger.  You just wait!

 

These goals are my birthday gift to my damn self because I want to be successful, I want to be happy and I want to push myself to my limits! You should always set birthday goals for yourself because every year you become wiser and stronger - this gives you the fuel you need to move in the right direction!

So, put your party hats on people and celebrate this gorgeous, fabulous, endless opportunity of a world!  Cheers to 26 years!

-The Blonde Boss xo

 

 

Backstory of BBM

"Dreams are illustrations from the book your soul is writing about you."

Being a dreamer has allowed me to be creative and keep an open mind when pursuing life projects.  I go through these phases of trying new things but get bored and move onto something else when I realize it isn't the right fit.  I am able to test out all these waters + not be afraid of the outcome because I see it as a journey that all works towards the end goal of finding my happiness. Blonde Boss Media was more to me than one of my new project flings, it was something I had a serious passion for.  Here is how it all started: thinking up the idea, picking a name, getting my first client and continuing to build it out day after day. 

After graduating college with my degree in public relations and working a few jobs in the industry, I really started to hone in on what I enjoyed and what I thought I could be good at.  PR is a very fast paced, stressful career that takes a lot of responsibility and skill.  It can be exciting at times if you find the right firm where you enjoy the projects.  I struggled and had a few let downs but I knew there was something out there that was meant for me to be doing!  I helped with social media pages for several different jobs and was always fascinated by it because of its instantaneous information and community building effects. I then got a job as a social media coordinator for a makeup company in Miami where my love affair with social media marketing began.

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  Once I moved home after living in Miami for 4 years, I sat down with my father at the kitchen table and we talked about my next steps for my career.  My dad suggested I start my own business where I help small companies with their social media pages for a low monthly cost.  At first I wasn't into the idea because I didn't think I could run my own business and I was worried about being financially stable, so I got a full time job as an administrative assistant for about a year and a half.  After several months of being miserable as my mundane job, and overloading myself with regular work and my new side hustle I was ready to rethink my dad's idea. I quit my full time job in September of 2017 to really focus in on my goal. 

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First we started with the name of the business.  I wrote down ideas in my downtime at work on a pad of paper and added as I thought up more. At first, I wanted the name to have my initials or name in it but nothing sounded catchy enough.  I then started incorporating blonde into the name because of my blonde hair - unfortunately, a lot of people associate blondes with being uneducated and immature so a lot of the names I made were scratched.  I wanted to find a way to incorporate the blonde with a positive, strong word to offset the negativity that comes along with this hair color. I wanted the blonde to represent resilient business women who create their own destinies and don't let anyone get in their way!  I also love alliterations!! When I finally wrote Blonde Boss Media, I automatically knew it was the one. I showed my dad and he approved so I registered it on the Secretary's website.  Once it was approved, BBM was born. 

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Once I began creating all my social media pages, my website, marketing materials and telling others about it- that is when my first client approached me. My first client and I knew each other for a few months by then and we follow each other on all our pages. He saw me post something about my website being live on my Snapchat story and messaged me right away! We got him signed up and its been awesome ever since!! We have become more than just business friends but we really help each other out and support one another!

Now, going into over a year and a half of being in business, I have dealt with plenty of struggles and triumphs!  I have learned a lot along the way but one thing that stays the same is my messaging which is to help small businesses flourish  while remaining unapologetic for being a bad a** woman business owner! I am always trying to better my business by adding new services and tools so my business is never stagnant. I also have my own office and plan to expand in the next 5-7 years. It is all a beautiful process and i am in love with every step of it.

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Overall, this new-ish venture has been more than rewarding to me and I am so happy I am able to help small business owners all over New England to reach their goals.  I look forward to the evolution of social media and seeing how I can continue to learn and prosper within my field.  This come up story is nothing too spectacular but it means a lot to me because it is something I never thought I could do and now I am doing it and it is the best life decision I have ever made.  Couldn't be happier!

 

-The Blonde Boss xo

BBM Creativity Challenge!

Are you in a rut? Feel like you're stuck in one place and can't take that next step?  I can relate! Sometimes you get in these funks and aren't sure how to get out of it but that doesn't mean it isn't possible! Recently, I have gone through the roller coaster ride, that is, being a business owner and it sometimes puts a snag in your plans.  You can't let these bumps in the road ruin your shine!

Here are a few ways to get the creative juices going:

1) Keep a Handy-Dandy Notebook - This is self explanatory but definitely effective.  Write down your thoughts whether they are good or bad, write it out!  What are your goals for the week? month? year? What are your wild ideas or passion projects? When you write it down, you are able to visualize what is really important and organize your thoughts! Keep it with you wherever you go so whenever a thought, concern or question comes to mind, you can write it down right then and there. 

2) Create a dream jar - I read this tip in the book I am currently reading, She Means Business by Carrie Green.  Grab a cute mason jar, rip up pieces of paper and write down your dreams/goals, long term and short term.  Once you have used up all your pieces of paper, fold them up and put them in the jar.  Every week take out one paper and focus on that goal for the week.  It may be a long term goal that needs to be started or a short term goal that can be completed by the end of week.  This will allow you to focus on one thing at a time and check it off your list. Add to the jar as you go!

3) Make a vision board - Grab a cork board from the Dollar Store, your favorite magazines, a computer with a printer, scissors and thumb tacks - its time to get crafty!  Use this board to remind you of your dreams and things that make you feel happy.  Make it embody what you inspire to be! Cut out photos of office inspo, quotes, color schemes, women that inspire you, etc.

 

Now that I have given you three challenges to try...GO DO IT! Open your mind and soul to new and exciting ideas!  Tell me your thoughts on these and if you have any other creativity challenges to share!

 

-The Blonde Boss xo

Programming Your Mind for Success; The Low Down From Carrie Green of The Female Entrepreneur Association

Ladies (and men as well), we all need that virtual mentor and motivator to look up to!  Carrie Green happens to be mine along with a few others!  I am currently reading her book, 'She Means Business' and it has already molded my perception of being an entrepreneur and having the confidence needed to run a successful business. 

Her idea of visualizing your goals to achieve them is something that really struck a cord with me. When you have a goal in mind, you must visualize it and the outcome, really understand the reason why you want to achieve this goal and what it will do for you in the end.  Once you have the vision set in your mind, just go out and do exactly what your idea that you visualized looks like.  Don't hesitate or make excuses - MAKE IT HAPPEN.  You might get that negative voice in your mind or deal with doubting peers/family/friends but it is up to you to push those out! 

Watch this short video for some inspiration today and find out what your purpose is! Enjoy! 

What did you think? Do you have any other virtual mentors that you follow? Any inspirational videos to recommend? Comment with your suggestions! 

 

-The Blonde Boss xo