business blog

Confessions of a Social Media Manager

I have some confessions to make…

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No one is perfect and I am always trying to grow and get better at what I do every day! Some things are harder than others, some things bother the living hell of out of me and some things are out of my control.

If you are a social media manager or hired one on your staff, you may relate!

So, here it goes:

1) My least favorite platform is Facebook

2) I am most irked when I work on a Canva graphic for over and hour and post it and I only get like 12 likes

3) I follow all my client competitors and follow all their followers

4) I think FB or Instagram Live is kind of cheesy and not good quality

5) I never buy followers

6) I am all about quality followers rather than quantity of followers

7) I never schedule out my content a month in advance (social media changes, trends change, I live for the moment)

8) I won’t ever do automatic DMs….again!

9) I spend more than half of my day scrolling Instagram, Twitter and LinkedIn

10) I don’t follow every trend or use every new feature for my clients

11) I rely more on genuine content over paid ads

12) I am VERY picky with the content I post

13) I love UGC (user generated content) more than anything

14) I believe Insta stories are going to take over the social media world

15) My favorite platform is Pinterest with Instagram coming in hard second

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So, now you know all my dirty little secrets…

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I never claim to be the model business woman or have it all together (i actually kind of prefer chaos). I feel like the best way to flourish as a business owner is to claim your faults and work on yourself. Everything is all trial and error so buckle up babe, you’re in for a lot of life changing speed bumps along the way!

What are some of your confessions from your industry? Leave them in the comments!

-The Blonde Boss xo

4 Mistakes You Are Making On Social Media for Your Business

No one is perfect, even big, corporate companies make mistakes on social media.  With the online world moving at such a fast pace, and the competition in the business arena heating up, you must stay up to date on new social media features and what works for your industry!

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I am always scrolling on social media and seeing what other businesses are doing to market their product/service.  Most times I am impressed and want to immolate what they are doing because it looks effective but other times...it's cringe worthy. 

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So, before it happens (unless it already has) for your business, try to avoid these 4 mistakes!

1) Bad visuals*

I see this a lot and it really isn't a good look. Make sure your photos are of good quality and not grainy/blurry/unclear!  Try websites like unsplash.com and Pinterest to find quality, FREE stock photos. You can also take advantage of user generated content

2) Not posting enough

When companies aren't posting as consistently, their audience will take notice.  Make sure you are posting AT LEAST once daily to stay relevant.  Also, utilize FB and Instagram stories as well to keep your page on the top of your customer's minds.  These should be posted at a  minimum, 3 times daily to be effective.

3) Not responding to comments

Nothing is worse than when you ask a question or comment on a brand's page and they never respond.  Make sure you are always on top of comments and replying back in a timely manner, even if you have to delegate that task to a specific person to focus on.

4) Not paying attention to new updates on social media channels

Like I said before, the online world is always changing and at a quick pace.  Make sure you are always reading up on new features.  They aren't always going to work for your brand but at least if you know about them you can try to work them into your strategy. 

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Go forth, my business friends! Prosper in all your social media glory (minus these mistakes) and remember me when you hit the big time!

-The Blonde Boss xo

3 Udemy Social Media Courses You Should Take If You Are A Biz Owner

"Be Humble, Be Teachable and ALWAYS Keep Learning." 

 

Every business owner/entrepreneur can relate to this because our jobs consist of continuous learning and growing!  In order to avoid staying stagnant, we must learn and take courses to help broaden our horizons and grow our brands.  This is where websites like Udemy comes in!  Haven't heard of it?? Udemy is a great tool for all industries because it offers a library of different courses from web development to social media marketing, all for a low price (or sometimes FREE!).  

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When I first started BBM, I wanted to grow my brand by adding new, exciting services to my menu!  I looked online for a few courses but they were just out of my budget and then I spotted Udemy.  I took a media training course for around $20 and it was chuck full of video tutorials, quizzes and printouts for you to review later! 

So, now that I sound like a instagram model posting an ad for some stupid tummy tea - I am going to give you biz peeps 3 courses you should take on udemy! 

1) Social Media Automation

2) Creating Social Media Graphics That Pop! 

3) Social Media Strategy for Business Owners

And, just because I am feeling nice... I will add in the three ADDITIONAL courses I am taking right now! 

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1) Search Engine Optimization

2) Google Analytics

3) Google Adwords

Now you have all the courses available to you to go and FLOURISH! 

Leave your feedback on these courses!!

-The Blonde Boss xo 

How To Start Your Business Blog

If you are a new business you need to pull out all the stops when trying to market to your audience!  And YES, that does include blogging!  To some, blogging seems like a online diary for stay at home moms or fashion gurus but it can really help your customers understand your brand on a deeper level. 

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Once you have a good grasp on what you want your business to stand for and look like, then you can develop your blog site with those factors in mind!

Now that I semi convinced you to start a business blog, you need to consider a couple things:

1) What blog platform will you use

2) What will be your theme

3) What will be your voice

4) How often will you post

5) How will you link it back to your pages to get more traction

After you determine those things, you might need a little help getting started with content, I got you babe with these 10 topics! 

1) Introduce yourself / Intro blog post

2) Answer questions customers may have

3) Give tips and advice

4) React to industry news and major events in your field

5) Mix in some personal posts

6) Motivate your audience

7) Explain your services / product in depth

8) Staff or CEO bio/highlight

9) Company event recap

10)  Post a video

Once you write your first post, you have to let your audience know!  Make sure you create a graphic using a graphic design site, like Canva (see my last post to learn more)  and post it on all your social media channels. Also, make sure you add key words and outside links to help your post gain more traction online!  Lastly, make sure you use different header sizes and photos to make your posts stand out!

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Now, I want to hear from you! Comment your business blog website and if you don't have one yet, comment your favorite biz blog that you follow!

Thanks for reading!

-The Blonde Boss Media