business

My Inspiration Smorgasboard

I think we all need (me, especially) a little bit of inspiration this week! Some positive energy, good ju-ju and all that jazz!

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With the colder months approaching and the stress of holidays, annual reviews, etc. I have compiled a bunch of great quotes and videos for you to check out! Let’s get you out of that funk and sailing toward inspiration station!

Annnndd… if this isn’t enough inspo for you, I got some great videos to check out!

I could post Gary Vee videos all day but I’ll change it up…

This one is huge for me at least because I love staying up late and waking up late (which I need to not do)!

I hope at least one part of this inspiration smorgasboard has given you the motivation you need! I know I has helped my spirits and made me think of ways to be more creative and productive today!

Leave your favorite inspirational quotes in the comments!

-The Blonde Boss xo

4 Mistakes You Are Making On Social Media for Your Business

No one is perfect, even big, corporate companies make mistakes on social media.  With the online world moving at such a fast pace, and the competition in the business arena heating up, you must stay up to date on new social media features and what works for your industry!

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I am always scrolling on social media and seeing what other businesses are doing to market their product/service.  Most times I am impressed and want to immolate what they are doing because it looks effective but other times...it's cringe worthy. 

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So, before it happens (unless it already has) for your business, try to avoid these 4 mistakes!

1) Bad visuals*

I see this a lot and it really isn't a good look. Make sure your photos are of good quality and not grainy/blurry/unclear!  Try websites like unsplash.com and Pinterest to find quality, FREE stock photos. You can also take advantage of user generated content

2) Not posting enough

When companies aren't posting as consistently, their audience will take notice.  Make sure you are posting AT LEAST once daily to stay relevant.  Also, utilize FB and Instagram stories as well to keep your page on the top of your customer's minds.  These should be posted at a  minimum, 3 times daily to be effective.

3) Not responding to comments

Nothing is worse than when you ask a question or comment on a brand's page and they never respond.  Make sure you are always on top of comments and replying back in a timely manner, even if you have to delegate that task to a specific person to focus on.

4) Not paying attention to new updates on social media channels

Like I said before, the online world is always changing and at a quick pace.  Make sure you are always reading up on new features.  They aren't always going to work for your brand but at least if you know about them you can try to work them into your strategy. 

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Go forth, my business friends! Prosper in all your social media glory (minus these mistakes) and remember me when you hit the big time!

-The Blonde Boss xo

3 Udemy Social Media Courses You Should Take If You Are A Biz Owner

"Be Humble, Be Teachable and ALWAYS Keep Learning." 

 

Every business owner/entrepreneur can relate to this because our jobs consist of continuous learning and growing!  In order to avoid staying stagnant, we must learn and take courses to help broaden our horizons and grow our brands.  This is where websites like Udemy comes in!  Haven't heard of it?? Udemy is a great tool for all industries because it offers a library of different courses from web development to social media marketing, all for a low price (or sometimes FREE!).  

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When I first started BBM, I wanted to grow my brand by adding new, exciting services to my menu!  I looked online for a few courses but they were just out of my budget and then I spotted Udemy.  I took a media training course for around $20 and it was chuck full of video tutorials, quizzes and printouts for you to review later! 

So, now that I sound like a instagram model posting an ad for some stupid tummy tea - I am going to give you biz peeps 3 courses you should take on udemy! 

1) Social Media Automation

2) Creating Social Media Graphics That Pop! 

3) Social Media Strategy for Business Owners

And, just because I am feeling nice... I will add in the three ADDITIONAL courses I am taking right now! 

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1) Search Engine Optimization

2) Google Analytics

3) Google Adwords

Now you have all the courses available to you to go and FLOURISH! 

Leave your feedback on these courses!!

-The Blonde Boss xo