blogging

Take the LAY-ME Out of Flat-Lays; 6 tips for quality photos

Sorry for my dad joke….. kinda.

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If you haven’t been living under a rock for the past few years, you probably have heard of a flat-lay or seen it on social media / blog pages. And…if you are completely clueless about what I am talking about, here is an example of a flat-lay:

These photos are composed of like items, space and a common color scheme - creating a visually appealing image for all your social media and website pages. Why are we talking about flat-lays you may ask? I am no photographer or graphic artist but I have always been interested in finding fun ways to create my own content. I also put up a poll on my Instagram and Facebook stories to see which topic people would be more interested in and this was the winner. (I am a people pleaser) Honestly, I have been trying to master this technique for quite some time and I have learned that it takes a lot of practice and inspiration / “watching and learning” from others.

So, now that you know (or have been re-familiarized) what a flat-lay is, I want to dish out some awesome tips to get those photos looking fleeky! But, first things first, you will need these five things:

1) Clean, simple background

2) Good lighting

3) Like items with similar color schemes (use in 3’s)

4) Proper spacing (use rule of thirds and symmetry)

5) A small step ladder to get the right angle

Once you have those 5 things, we can get to the meat and potatoes of this blog, the tips!


1) It’s all about proportion

Use a mixture of big and small items to even out the photo and play with the spacing of those items.


2) Take advantage of natural light

Try to position your items near a window or outside where the sun can light up your photo organically.


3) Use props that work together

You wouldn’t use a bottle of wine as a prop if you were trying to market your fitness clothing line - find items that compliment one another and match your branding.


4) Be a storyteller

It’s one thing to take a photo but it’s another to make sure there can be a story tied to the image - this will help the audience relate to you.


5) Position yourself

I told you, you would need a step stool and this is why! When you do a flat-lay, you need to be taking sort of an aerial shot (from above) so this will help you position yourself to achieve that.


6) Edit to perfection

After you have tried different angles, positioning and props - feel free to edit your photo. Play with contrast, brightness and filters to get that crisp, clear and aesthetically pleasing image.

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Now, get out there! Try things, make mistakes, create some masterpieces (or not) and have fun! Like I said, practice makes perfect and when you use these tips, you’ll be on your way to fabulous photos for your pages!

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Happy content creation, friends!

-The Blonde Boss xo

Facebook's New Anti-Bullying Tools - Small Steps Towards Big Change!

“Facebook is going to be testing ways to easily block offensive words from appearing in comments.” -Forbes


In honor or #WorldMentalHealthDay that occurred yesterday, IT’S ABOUT DAMN TIME.

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Forbes goes on to say that other people can report nasty comments and bullying when you are too scared to report them yourself. (I’m definitely not scared to report, take that bullies!) Certain words will be blocked and content will be able to be reviewed before showing on your pages.

Small steps towards a big change!

I have witnessed online bullying on a personal and business level - both really boil my blood. It’s just a way for insecure people to feel somewhat better about themselves by leaving horrible comments on people’s pages. As, a social media manager, I am always monitoring comments and reviews for my clients. It amazes me how ONE bad comment can ruin a company’s reputation and dull their credibility. So, I am very excited about these new Facebook tools to help deter negativity and stop the haters!

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Here is my two cents on top of my other two cents (and something I recently learned):

1) Unfollow people who don’t POSITIVITY serve you

2) Don’t be a hater, find out why you feel the way you do and look at yourself before leaving mean comments

3) Use social media as a support system/community and spread positivity

4) Don’t take negative comments to heart, remember that those people might be having their own issues that they need to work out

5) Use the new Facebook Anti-Bullying Tools to monitor the content being posted on your business pages - it might save your butt one day!

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This blog inspired me to review more upcoming social media updates because, there are A LOT of them I am trying to catch up with!

Feel free to comment with your thoughts on the new FB update!

-The Blonde Boss xo






How To Start Your Business Blog

If you are a new business you need to pull out all the stops when trying to market to your audience!  And YES, that does include blogging!  To some, blogging seems like a online diary for stay at home moms or fashion gurus but it can really help your customers understand your brand on a deeper level. 

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Once you have a good grasp on what you want your business to stand for and look like, then you can develop your blog site with those factors in mind!

Now that I semi convinced you to start a business blog, you need to consider a couple things:

1) What blog platform will you use

2) What will be your theme

3) What will be your voice

4) How often will you post

5) How will you link it back to your pages to get more traction

After you determine those things, you might need a little help getting started with content, I got you babe with these 10 topics! 

1) Introduce yourself / Intro blog post

2) Answer questions customers may have

3) Give tips and advice

4) React to industry news and major events in your field

5) Mix in some personal posts

6) Motivate your audience

7) Explain your services / product in depth

8) Staff or CEO bio/highlight

9) Company event recap

10)  Post a video

Once you write your first post, you have to let your audience know!  Make sure you create a graphic using a graphic design site, like Canva (see my last post to learn more)  and post it on all your social media channels. Also, make sure you add key words and outside links to help your post gain more traction online!  Lastly, make sure you use different header sizes and photos to make your posts stand out!

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Now, I want to hear from you! Comment your business blog website and if you don't have one yet, comment your favorite biz blog that you follow!

Thanks for reading!

-The Blonde Boss Media