Four Things To Focus On In 2019 for Your Social Media Marketing

Learning is the key to success, success is made when you are constantly building your understanding in your field and in your life.

I have been trying to read as much as possible and expand my mind on not just social media marketing but the different factors that go along with it, to bring more traction.

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A social media manager’s work is never done, there are always new features, new tools and new methods to keep up with and work is never stagnant. As I have stated in past blogs, I frequently read Social Media Today and the amount of content there is about new stuff just in the social media realm is bananas, so staying on top of it is important.

On that note, let’s dive in on the four things to focus on in 2019!

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1) Influencer Marketing

Finding the big players related to your niche or market and working with them to promote your product or service in exchange for free product or payment! These people typically have a big following and the more exposure your business gets, the bigger ROI.

2) Targeted Video Ads

Just using regular Instagram or Facebook ads or boosted posts aren’t going to cut it anymore. Understanding your target audience and creating an engaging video to put out to that audience is going to get your pages more traction, thus more sales.

3) Story Schedules

Instagram and Facebook stories have become a more effective way to bring people to your pages. Having a consistent story schedule can keep your page at the top of everyone’s story feed, especially if your content is interactive and engaging.

4) SEO

Having a basic understanding of SEO, especially when it relates to social media marketing and blogging, is essential. Recognizing your most effective keywords for your business and keeping them consistent throughout is a great way to keep your website and page traffic increasing.


So, my challenge to you is READ, READ, READ and build your understanding on these things because they will be the future of social media marketing for your business. Find some websites, social media blogs and watch some videos - educate yourself!

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It’s not only good for your business but good for your soul!


-The Blonde Boss xo






My Inspiration Smorgasboard

I think we all need (me, especially) a little bit of inspiration this week! Some positive energy, good ju-ju and all that jazz!

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With the colder months approaching and the stress of holidays, annual reviews, etc. I have compiled a bunch of great quotes and videos for you to check out! Let’s get you out of that funk and sailing toward inspiration station!

Annnndd… if this isn’t enough inspo for you, I got some great videos to check out!

I could post Gary Vee videos all day but I’ll change it up…

This one is huge for me at least because I love staying up late and waking up late (which I need to not do)!

I hope at least one part of this inspiration smorgasboard has given you the motivation you need! I know I has helped my spirits and made me think of ways to be more creative and productive today!

Leave your favorite inspirational quotes in the comments!

-The Blonde Boss xo

What I Learned From My Job Hunting In The City

Job boards, recruiters, endless interviews, OH MY!

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Editing cover letters and filling out online applications can be a scary thought and not to mention pretty stressful. We have all been there, amirite? You have this ideal job and salary in mind, you prep your resume to show off all your experience and you study up on the companies you’re interested in but alas, you don’t get the call back.

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So, besides the fact that job hunting can be a huge pain in the arse, I have taken away a few big things during the process that, I feel, can translate to anyone during their job search regardless if you’re entry level or expert.

1) YOU AREN’T SPECIAL

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“I feel attacked…” Listen bb, it’s nothing personal, but to employers, you’re just another face-less resume in their big pile. Remember, you’re not the only person in your area looking for a job so get in line, bucko. I know, harsh criticism but my tip to you, find ways that make you stand out. Update your portfolio, add links and clippings to your cover letter, create a video introduction, dress uniquely (but not too crazy, head to my biz fashion Pinterest board for inspo) when going to interviews and always, always, ALWAYS know your sh** about the company and the position!


2) GENERAL SKILLS MEAN NOTHING

I spoke with a recruiter recently, and as I was describing myself and my work to him, I said I was a jack of many trades. He stopped me and said that employers are looking for applicants who specialize in certain skills and aren’t just generally great at everything. At first, this frustrated me because I take pride in my experience with various trades but then I realized, I know I am better at some things over others. Double down on the skills you KNOW that you can use to absolutely KILL IT at your new job, whether it be administrative duties, paid social media advertising or SEO - focus in and highlight your top skills, don’t be general.

3) PERSISTENCE IS KEY

I may sound like a broken record but SERIOUSLY, don’t give up. You’re going to run into a lot of let-downs but you CANNOT let that discourage you because everything happens for a reason. You may not of been hired at your ideal job but another job is most likely waiting for you to fall in love with it at any moment! Like my mom always says, (shout out to my badass mom and spa owner of Ooh Laa Spa) “Keep plugging away and put what you want out into the universe!”

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4) ADJUST YOUR RESUME/COVER LETTER ACCORDINGLY

Self explanatory. You wouldn’t send the same resume to a restaurant employer that you sent to a doctors office. You wouldn’t send a cover letter that says, “I have experience with mixing cocktails and handling payments,” to a marketing job. Adjust your documents every time you send them out and make sure you put the company’s name in your cover letter to make it more personal. Employers look at hundreds of resumes/cover letters and when they see that you didn’t personalize it to them, have spelling errors, wrong information, etc. your resume goes in the trash. DOUBLE CHECK EVERYTHING!

5) SHOW A LITTLE PERSONALITY

Don’t go all Elle Woods and send in a bikini-clad introduction video but look for ways to make your work stand out. Find new, innovative ways to describe your skills - instead of “I am great at writing blogs,” say, “I have a passion for creating content for my company blog and marketing materials.” Read this article on power adjectives for your resume! This makes reading your documents more exciting and less of a BASIC snooze-fest.

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I’m getting exhausted just thinking about it but I will leave you on this positive note:

You are capable of big things, bigger than you think. Remain positive, keep learning and never take no for an answer because you deserve the great things in life. We all do.

-The Blonde Boss xo