If you are a new business you need to pull out all the stops when trying to market to your audience! And YES, that does include blogging! To some, blogging seems like a online diary for stay at home moms or fashion gurus but it can really help your customers understand your brand on a deeper level.
Once you have a good grasp on what you want your business to stand for and look like, then you can develop your blog site with those factors in mind!
Now that I semi convinced you to start a business blog, you need to consider a couple things:
1) What blog platform will you use
2) What will be your theme
3) What will be your voice
4) How often will you post
5) How will you link it back to your pages to get more traction
After you determine those things, you might need a little help getting started with content, I got you babe with these 10 topics!
1) Introduce yourself / Intro blog post
2) Answer questions customers may have
3) Give tips and advice
4) React to industry news and major events in your field
5) Mix in some personal posts
6) Motivate your audience
7) Explain your services / product in depth
8) Staff or CEO bio/highlight
9) Company event recap
10) Post a video
Once you write your first post, you have to let your audience know! Make sure you create a graphic using a graphic design site, like Canva (see my last post to learn more) and post it on all your social media channels. Also, make sure you add key words and outside links to help your post gain more traction online! Lastly, make sure you use different header sizes and photos to make your posts stand out!
Now, I want to hear from you! Comment your business blog website and if you don't have one yet, comment your favorite biz blog that you follow!
Thanks for reading!
-The Blonde Boss Media