No one is perfect, even big, corporate companies make mistakes on social media. With the online world moving at such a fast pace, and the competition in the business arena heating up, you must stay up to date on new social media features and what works for your industry!
I am always scrolling on social media and seeing what other businesses are doing to market their product/service. Most times I am impressed and want to immolate what they are doing because it looks effective but other times...it's cringe worthy.
So, before it happens (unless it already has) for your business, try to avoid these 4 mistakes!
1) Bad visuals*
I see this a lot and it really isn't a good look. Make sure your photos are of good quality and not grainy/blurry/unclear! Try websites like unsplash.com and Pinterest to find quality, FREE stock photos. You can also take advantage of user generated content.
2) Not posting enough
When companies aren't posting as consistently, their audience will take notice. Make sure you are posting AT LEAST once daily to stay relevant. Also, utilize FB and Instagram stories as well to keep your page on the top of your customer's minds. These should be posted at a minimum, 3 times daily to be effective.
3) Not responding to comments
Nothing is worse than when you ask a question or comment on a brand's page and they never respond. Make sure you are always on top of comments and replying back in a timely manner, even if you have to delegate that task to a specific person to focus on.
4) Not paying attention to new updates on social media channels
Like I said before, the online world is always changing and at a quick pace. Make sure you are always reading up on new features. They aren't always going to work for your brand but at least if you know about them you can try to work them into your strategy.
Go forth, my business friends! Prosper in all your social media glory (minus these mistakes) and remember me when you hit the big time!
-The Blonde Boss xo