"Dreams are illustrations from the book your soul is writing about you."
Being a dreamer has allowed me to be creative and keep an open mind when pursuing life projects. I go through these phases of trying new things but get bored and move onto something else when I realize it isn't the right fit. I am able to test out all these waters + not be afraid of the outcome because I see it as a journey that all works towards the end goal of finding my happiness. Blonde Boss Media was more to me than one of my new project flings, it was something I had a serious passion for. Here is how it all started: thinking up the idea, picking a name, getting my first client and continuing to build it out day after day.
After graduating college with my degree in public relations and working a few jobs in the industry, I really started to hone in on what I enjoyed and what I thought I could be good at. PR is a very fast paced, stressful career that takes a lot of responsibility and skill. It can be exciting at times if you find the right firm where you enjoy the projects. I struggled and had a few let downs but I knew there was something out there that was meant for me to be doing! I helped with social media pages for several different jobs and was always fascinated by it because of its instantaneous information and community building effects. I then got a job as a social media coordinator for a makeup company in Miami where my love affair with social media marketing began.
Once I moved home after living in Miami for 4 years, I sat down with my father at the kitchen table and we talked about my next steps for my career. My dad suggested I start my own business where I help small companies with their social media pages for a low monthly cost. At first I wasn't into the idea because I didn't think I could run my own business and I was worried about being financially stable, so I got a full time job as an administrative assistant for about a year and a half. After several months of being miserable as my mundane job, and overloading myself with regular work and my new side hustle I was ready to rethink my dad's idea. I quit my full time job in September of 2017 to really focus in on my goal.
First we started with the name of the business. I wrote down ideas in my downtime at work on a pad of paper and added as I thought up more. At first, I wanted the name to have my initials or name in it but nothing sounded catchy enough. I then started incorporating blonde into the name because of my blonde hair - unfortunately, a lot of people associate blondes with being uneducated and immature so a lot of the names I made were scratched. I wanted to find a way to incorporate the blonde with a positive, strong word to offset the negativity that comes along with this hair color. I wanted the blonde to represent resilient business women who create their own destinies and don't let anyone get in their way! I also love alliterations!! When I finally wrote Blonde Boss Media, I automatically knew it was the one. I showed my dad and he approved so I registered it on the Secretary's website. Once it was approved, BBM was born.
Once I began creating all my social media pages, my website, marketing materials and telling others about it- that is when my first client approached me. My first client and I knew each other for a few months by then and we follow each other on all our pages. He saw me post something about my website being live on my Snapchat story and messaged me right away! We got him signed up and its been awesome ever since!! We have become more than just business friends but we really help each other out and support one another!
Now, going into over a year and a half of being in business, I have dealt with plenty of struggles and triumphs! I have learned a lot along the way but one thing that stays the same is my messaging which is to help small businesses flourish while remaining unapologetic for being a bad a** woman business owner! I am always trying to better my business by adding new services and tools so my business is never stagnant. I also have my own office and plan to expand in the next 5-7 years. It is all a beautiful process and i am in love with every step of it.
Overall, this new-ish venture has been more than rewarding to me and I am so happy I am able to help small business owners all over New England to reach their goals. I look forward to the evolution of social media and seeing how I can continue to learn and prosper within my field. This come up story is nothing too spectacular but it means a lot to me because it is something I never thought I could do and now I am doing it and it is the best life decision I have ever made. Couldn't be happier!
-The Blonde Boss xo