Tips for better social media stories!
Sorry for my dad joke….. kinda.
If you haven’t been living under a rock for the past few years, you probably have heard of a flat-lay or seen it on social media / blog pages. And…if you are completely clueless about what I am talking about, here is an example of a flat-lay:
These photos are composed of like items, space and a common color scheme - creating a visually appealing image for all your social media and website pages. Why are we talking about flat-lays you may ask? I am no photographer or graphic artist but I have always been interested in finding fun ways to create my own content. I also put up a poll on my Instagram and Facebook stories to see which topic people would be more interested in and this was the winner. (I am a people pleaser) Honestly, I have been trying to master this technique for quite some time and I have learned that it takes a lot of practice and inspiration / “watching and learning” from others.
So, now that you know (or have been re-familiarized) what a flat-lay is, I want to dish out some awesome tips to get those photos looking fleeky! But, first things first, you will need these five things:
1) Clean, simple background
2) Good lighting
3) Like items with similar color schemes (use in 3’s)
4) Proper spacing (use rule of thirds and symmetry)
5) A small step ladder to get the right angle
Once you have those 5 things, we can get to the meat and potatoes of this blog, the tips!
1) It’s all about proportion
Use a mixture of big and small items to even out the photo and play with the spacing of those items.
2) Take advantage of natural light
Try to position your items near a window or outside where the sun can light up your photo organically.
3) Use props that work together
You wouldn’t use a bottle of wine as a prop if you were trying to market your fitness clothing line - find items that compliment one another and match your branding.
4) Be a storyteller
It’s one thing to take a photo but it’s another to make sure there can be a story tied to the image - this will help the audience relate to you.
5) Position yourself
I told you, you would need a step stool and this is why! When you do a flat-lay, you need to be taking sort of an aerial shot (from above) so this will help you position yourself to achieve that.
6) Edit to perfection
After you have tried different angles, positioning and props - feel free to edit your photo. Play with contrast, brightness and filters to get that crisp, clear and aesthetically pleasing image.
Now, get out there! Try things, make mistakes, create some masterpieces (or not) and have fun! Like I said, practice makes perfect and when you use these tips, you’ll be on your way to fabulous photos for your pages!
Happy content creation, friends!
-The Blonde Boss xo
2019 is here and I think we were all ready for it - Amirite?? Every New Year I write down my goals and what I plan to accomplish in those 365 days but this year, I didn’t bother. Why you may ask? I am usually such a goal-oriented person but with all the great things, I feel, I have accomplished in 2018, I didn’t want to put that unnecessary pressure on myself. I wanted to reflect on my accomplishments and not force any deadlines or end points on my success. Now, this is not to say I don’t have some things I want to get better at or complete this year but I tried to keep them in my mind and not put so much emphasis on them.
What I am trying to say is… don’t feel pressured to make these extravagant goals because society makes it seem like this is the only way you can succeed in the new year.
But… if you are looking to check some goals off your list for your business this year, whether it’s to start a blog, build an online presence or just choose a name for your LLC - you will learn that social media is your best friend.
Here are a few trends to watch for and adapt to this year when it comes to building your social media pages:
1) Storytelling and Brand Narrative
Create an authentic story line that’s relatable to others
Make your story fluid and consistent throughout
Put a face to the brand to tell your story
2) Video is King
Use video to give life to your brand
Utilize short and long videos to target different audiences on different platforms
Be unique and creative to keep your brand fresh in your audience’s mind
Take advantage of user generated content (ugc) to get the conversation started and build a community around your brand
3) Social Listening
Pay attention to and follow important hashtags
Watch industry leaders and competitors content that’s working
Follow what your audience is needing/wanting/looking for/talking about
4) Stories - Not just a fun add-on
Use stories to give short, informational bits to your audience
Use stories to ask your audience questions
Use stories to engage with your followers, especially with user generated content (UGC)
Everyone should be excited for the new year because a new year means new opportunities to grow and flourish. Whether it is within ourselves or our business ventures, we must take advantage of any new knowledge or chances to make our lives fuller. These social media trends will prepare you for what’s ahead for your business pages. Make sure you are telling a story with your brand, using quality video content, listening to your audience and industry and taking advantage of Facebook and Instagram stories always!
Cheers to 2019!
-The Blonde Boss xo