Video Marketing: Tips to create videos without a fancy camera or expensive agency

Video Marketing - you’ve heard the term a few 100 times but what does it actually entail?

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According to Wikipedia, “video marketing is a type of content marketing and advertising in which business create 30 seconds to 5-minute videos about specific topics. The videos are then uploaded to various video sharing websites like YouTube for distribution and exposure.“ So, what does that mean for small businesses without the budget to buy fancy video equipment or hire an overpriced agency? It is a lot simpler than you think!

Let’s get down to it. First, I want to give you a few tips to creating quality video right from your cell phone (regardless if you have a iPhone or an Android) and then I am going to give you some strategy tips to make your videos compelling and allow you to become a storyteller with your content. These tricks are going to save you time, money and resources - you can’t go wrong!

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  1. Use the Rule of Thirds

  2. Take advantage of natural lighting

  3. Film horizontally, not vertically

  4. Invest in a microphone for quality sound, like this one

  5. Download free video editing apps to slice and dice your videos, like VideoShow

Now that you know how to shoot quality videos - let’s talk strategy. You can’t just create videos whenever you feel like it and expect it to stick. There is a science to it. Every business has their own strategy according to their industry, their audience and their goals. Here are my tips to building out that strategy:

1) Create a campaign around your product/service

  1. Put together a message you want to convey and a goal you want to accomplish

  2. Identify your Call to Action (CTA)

  3. Create video and still photography around this theme

  4. Schedule the content according to relevancy

2) Have both long and short form videos

3) Keep your branding consistent (color scheme, logo, voice, etc.)

4) Don’t over promote your brand - add some light. soft sell content as well

5) Lastly, and most importantly, be AUTHENTIC-LY YOU

There you have it. Now you have no excuse for not creating beautiful, stand-out video content for your business. REMEMBER - this is a work in progress, you will make some crappy videos at first but once you find what works for your business, it’ll be a breeze. You have the tools at your fingertips that will help you tell your brand story in the most interactive way. No fancy camera equipment and no expensive creative agency - just your phone and a vision! Go on, it’s time to create!

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- The Blonde Boss xo




Take the LAY-ME Out of Flat-Lays; 6 tips for quality photos

Sorry for my dad joke….. kinda.

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If you haven’t been living under a rock for the past few years, you probably have heard of a flat-lay or seen it on social media / blog pages. And…if you are completely clueless about what I am talking about, here is an example of a flat-lay:

These photos are composed of like items, space and a common color scheme - creating a visually appealing image for all your social media and website pages. Why are we talking about flat-lays you may ask? I am no photographer or graphic artist but I have always been interested in finding fun ways to create my own content. I also put up a poll on my Instagram and Facebook stories to see which topic people would be more interested in and this was the winner. (I am a people pleaser) Honestly, I have been trying to master this technique for quite some time and I have learned that it takes a lot of practice and inspiration / “watching and learning” from others.

So, now that you know (or have been re-familiarized) what a flat-lay is, I want to dish out some awesome tips to get those photos looking fleeky! But, first things first, you will need these five things:

1) Clean, simple background

2) Good lighting

3) Like items with similar color schemes (use in 3’s)

4) Proper spacing (use rule of thirds and symmetry)

5) A small step ladder to get the right angle

Once you have those 5 things, we can get to the meat and potatoes of this blog, the tips!


1) It’s all about proportion

Use a mixture of big and small items to even out the photo and play with the spacing of those items.


2) Take advantage of natural light

Try to position your items near a window or outside where the sun can light up your photo organically.


3) Use props that work together

You wouldn’t use a bottle of wine as a prop if you were trying to market your fitness clothing line - find items that compliment one another and match your branding.


4) Be a storyteller

It’s one thing to take a photo but it’s another to make sure there can be a story tied to the image - this will help the audience relate to you.


5) Position yourself

I told you, you would need a step stool and this is why! When you do a flat-lay, you need to be taking sort of an aerial shot (from above) so this will help you position yourself to achieve that.


6) Edit to perfection

After you have tried different angles, positioning and props - feel free to edit your photo. Play with contrast, brightness and filters to get that crisp, clear and aesthetically pleasing image.

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Now, get out there! Try things, make mistakes, create some masterpieces (or not) and have fun! Like I said, practice makes perfect and when you use these tips, you’ll be on your way to fabulous photos for your pages!

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Happy content creation, friends!

-The Blonde Boss xo