The Beauty of Saying No & Why You Should Say No More Often

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Saying no may feel like the wrong thing to do when you're a small business owner just starting out but it is the total opposite.  I found the graphic above on Pinterest a while back and it really stuck with me.  I have always been a "YES" girl which has helped me get to where I am today but at this point in my journey, saying yes might be more detrimental than good. 

What do I mean by that?  Let me give you an example.  I have a total of 7 clients that I do social media marketing for.  Right now, with my part-time job, my business, my side gigs and having a social life, I....AM.....SWAMPED.  I went to my first BNI meeting yesterday morning and I received 5 -7 business cards from people who really want to work with me and use my services,  I know I am too busy to take on new clients but I am always looking to expand my horizons and make some extra dough, of course. 

This is an instance of finding the beauty in saying no. 

What I should do is prioritize my projects (whats important and what makes the most money as well as what I actually enjoy doing) and then feel free to say no to the other projects; you don't need to be involved in everything thrown your way.  Being able to say no is going to help you gain control over your destiny and help you focus in on what you really want to do in life.

If you get what I am laying down,  ask yourself these questions before adding any new projects to your busy schedule:

1) Will this project make me more stressed and take more time away from everything else?

2) Do I enjoy doing this type of project?

3) Will this project benefit me in the future?

4) Can I make a profit off this project that will allow me to give up another lower budget project?

 

These questions will give you insight on what projects are worth it and what projects can be put on the back burner.  You may be a business owner but you're no miracle worker so cut yourself some slack, say NO when necessary and live your best life!

-The Blonde Boss xo

 

3 Brands That Inspire Creativity for Businesses on Social Media

Social Media Manager is my name, constant scrolling is my game. 

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As a borderline social media addict, non-stop scroller, like-aholic,  it isn't difficult finding brands who are doin' the damn thang on social.   I love seeing how they interact with their customers, their innovative ways of communicating through imagery and video and their inspiring tones that make you want to take notes for your own pages!

Now, I understand, most of these brands are larger corporations with a much bigger budget but there are always shortcuts to help immolate their methods on a smaller scale! 

You should always be aware of your competitors and what they are doing (and what is working) on their channels BUT also take some time to check out big players outside of your industry who are making strides from all angles.  

So, these brands I am going to list out have inspired me, creatively, because they align with my values, they don't take themselves too seriously and they aren't ALL about selling.  They find new ways to show their products/services that pop with color and personality! Here are my top three: 

1) Glossier @glossier

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What inspires me:  Their images, their retweeting and sharing of follower content and their simplistic but chic videos to showcase their line of products that anyone can relate to. 

How you can copy them:   Use brighter colors, don't focus on selling too much, make content light so your audience can resonate, repost more follower posts! 

2) Wendy's @wendys

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What inspires me:  Their punchy tweets, genuine personality, responding to follower comments to keep engagement going.

How you can copy them:   Find your brand personality and stick to it.  Be honest and real with your followers! 

3) ASOS @asos

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What inspires me:  Their access to different ASOS accounts for different purposes, the way they show case their products, their responsiveness to their follower comments 

How you can copy them:  Make separate accounts for different departments within your company to make it easier for followers to reach out.  Don't just take a photo of your product and post it, get creative by making it relatable and fun!   Always watch tags and mentions, RESPOND and REPOST when appropriate!   

 

I hope I prompted you to open your social apps and check out these pages because they are seriously awesome!  What other brands do you consider inspiring?? Leave me some comments!! 

-The Blonde Boss xo 

 

 

 

How to Build Relationships on Social Media That Will Help Grow Your Brand

Relationships are those things that most people want but don't know how to find the right ones! No, I'm not talking about single people looking for love on a dating app.  I am talking about business relationships and online connections!

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Why are these type of relationships important for the growth of your business? They put a face to your brand, create opportunity and can help gain exposure for your brand, which, in turn, brings customers! 

So, how do you do this?  How do you know which connections are going to help your company reach its goals online and in the non-virtual world? 

1) On Facebook, Join Groups and CONVERSE, don't sell

2) On Twitter, Join Chats and ASK QUESTIONS, don't focus on knowing all the answers, be a student

3) On Instagram, WATCH your audience's habits, questions and interests, COMMENT and REPOST to show you know who your audience is and that you are there to engage and help!

4) On LinkedIn,  JOIN industry and interest groups and POST relevant content on your feed that will raise questions and create answers!

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Simple! When you can take the time to really sit down and figure out who your brand is targeting, find them in these communities on social media and then engage, help, relate with those people - you have struck gold, my friend.  Once you become a voice in the social media realm, your ideal customers will follow!

-Blonde Boss xo